Background: People don’t feel the need to save water specially for themselves because they’re not directly affected by El Nino.
Idea: Saving Water Saves Me ( a department of tourism and getty images collaboration) A campaign that makes people save water by showing them the other creatures suffering because of their indifference.
Execution: We will put watermarks on every wildlife stock photo with the line “Saving Water Saves Me.” reminding people that saving water not only affect them but also these animals.